Loomsona x Studio Dream Palate
Loomsona is dedicated to crafting luxurious, sustainable bedding that combines comfort, quality, and elegance. For the brand we created a visual narrative that aligns with their commitment to sustainability and elegant home aesthetics.
Overview
This project entailed a comprehensive approach by Studio Dream Palate to develop a cohesive visual narrative for Loomsona’s website launch. We managed the entire pre-production process, conceptualizing the look and feel to align with Loomsona’s brand ethos. Our team captured a range of images for the website, from product and lifestyle shots to model-based scenes, each crafted to bring out the elegance and sustainability of the brand. In post-production, our expert retouchers enhanced each image, ensuring a polished, consistent aesthetic across all visuals.
Project Scope:
The project involved three key photography styles:
A. White Background Product Shots:
Highlighting product details, textures, and patterns.
B. Lifestyle Shots - Bedroom Setups:
Creating an aspirational ambiance by setting up bedrooms with Loomsona products.
C. Model Lifestyle Shots:
Showcasing products in use to convey the mood and versatility of the collection.
Execution
Location: Cellar Door Studio 3, Gurugram
Dates: March 20-24, 2024
Crew: Included photographers, art directors, prop stylists, costume stylists, production heads, lighting assistants, and models
Daily Schedule: Each day was divided into specific time slots for various setups, ensuring efficient coverage of all required shots
Brand Positioning
Loomsona’s brand ethos centres around eco-consciousness and quality. The visuals created for this project aimed to reflect this by:
• Utilizing sustainable materials in set design where possible.
• Focusing on colors and tones that evoke tranquility and simplicity.
• Highlighting Loomsona’s dedication to creating a positive environmental impact.
Outcome
The collaboration resulted in a rich set of images that capture Loomsona’s values of elegance, comfort, and sustainability. With diverse visual content for website banners, category pages, and social media, the campaign was successful in conveying both the aesthetic appeal and functional value of Loomsona’s offerings. This case study reflects the seamless synergy between Studio Dream Palate’s creative direction and Loomsona’s brand vision, bringing together sustainability and style in the world of home decor.
